• Art director in branding campaigns
• Creation of on-air promotional videos
• Visual identity for TV channels and media products
• Designing graphic intros, animated banners, print
• Creation of silly, quirky, funny and cool videos for all types of media
• Development of logos and corporate identity
• Website styling and support
• Branding Open-air events for up to 800,000 visitors
• Design of handouts, merchandising and promotional gifts
• Advertising layouts for the press

Due to my high willingness to learn, I enjoy upgrading my skills in different areas and acquiring new skills quickly and independently.

• The design of television programs
• CGI production for commercials
• Voice-over for commercials

APEX Broadcast, Nowokuznetsk, Russia
Senior Motion Designer

08/1998 — 06/2002

• Create commercial integration with original content
• Develop ideas for product promotion
• Development of brandbooks for collaborations
• CGI production for commercials
• Commercials production, organization, providing, including with the participation of celebrities
• Developing and presenting production cost estimates for the shooting of commercials

TNT Broadcast, Moscow, Russia
Commercial Production Lead

09/2002 — 06/2007

• Managed full on-air promotion for 12 digital channels
• Developed visual communication strategies for 4 channels
• Promoted content across various media platforms
• Created on-air promotion concepts for program products
• Presented original ideas to the team and clients
• Led the development of scripts, editing, sound design, and CGI for video ads
• Oversaw production of commercials, including budget approval, organization, execution, and post-production
• Contributed to workflow optimization by introducing and implementing CRM systems

Job Experience

Developed audience communication strategies for 4 channels, which led to each becoming a leader in its niche. Additionally, optimized technological workflows to reduce costs, enabling a team of 35 to efficiently manage 12 digital channels.

11/2015 — 06/2019

• Led branding efforts and managed both on-air and off-air promotions
• Delivered brand development for 3 TV channels and rebranded 7 TV channels
• Spearheaded content promotion across various media platforms
• Oversaw the design and production of promotional merchandise
• Branded offline events, such as advertiser presentations and OpenAir festivals
• Created corporate identity and enhanced the UX for websites and online media

06/2007 — 08/2015

During my tenure, I successfully launched three thematic channels and a national children's channel, Karusel. Within the first two years, Karusel became a leader in audience ratings.

Education

2023

1995— 2000